Cause marketing is about giving back to the community that blends together the benefits of business and fundraising to support a worthy cause.
I am very much looking forward to experimenting with this niche area of marketing.
My intention is to leverage a portion of the funds earned by my business projects to re-invest them into the community to help people where they might need it most.
I have a few different ideas on what these causes, and the funding models to support them, might look like. Though this will take time to unfold.
For now, the focus is on self-education, reading up on case studies, learning about the back-end legalities, and so much more.
As my knowledge and experience expands in this area, I will be able to circle back around and share findings and ideas with you.